W IS FOR WOMAN

For International Women’s Day 2020, the VMLY&R Chicago office was asked to create an awareness campaign in support of the 2020 International Women’s Day theme, “Choose to Challenge”.

To bring this message to life, we decided to go back to the basics — like, real basic — and create a reimagined alphabet, highlighting one badass female quality for each of its 26 letters, challenging all women to recognize these qualities within not only themselves, but in all women. We shared content across VMLY&R’s international channels all month long, and sold t-shirts, posters and more, donating a portion of proceeds to nonprofit Girls Supporting Girls.

🤣🤣~~~~~~~~~creative coming as soon as i can find the files ~ ~ ~ ~ ~~~ ~ ~~ 🤣🤣