EXPERIENCE
Korn ferry | Chicago, IL
ASSOCIATE PRINCIPAL, OCTOBER 2022 - PRESENT
As a creative, copywriter and communicator on the C3 (Culture, Change, and Communications) Team, I support projects spanning topics and industries. From scripts and narratives to custom communications plans to robust creative campaigns, I bring a communicator’s lens to difficult business challenges, crafting succinct, engaging, strategically-aligned content, while creating trusted client relationships and identifying new business opportunities. Some highlights:
Led the communications strategy development and rollout of new assessment-based competencies for a Fortune 500 company, creating all messaging while leading the communications strategy, providing creative direction, coordinating with multiple internal and external teams, and serving as the main client contact. This contributed to the sale of over $2.9 million in additional scope.
Supported the launch of a first-of-its-kind equity program for a professional sports organization, developing scripts for educational modules, strategy and content for award notification and media, communications plan for rollout, key messages, FAQ, crisis management, players responses, and more.
Developed strategy and content for Employer Value Proposition campaigns for various organizations, crafting internal and external narrative and messaging, conducting focus groups, interviews and workshops, scripting video and Town Hall content, and more.
VITAL PROTEINS | Chicago, IL
BRAND MARKETING COPYWRITER MAY 2022 – OCTOBER 2022
Copywriting and creative campaign development for advertising, packaging, and more.
VMLY&R | Chicago, IL
SENIOR COPYWRITER, OCTOBER 2021 – APRIL 2022
Lead copywriter across Constellation Wine and Beer brands and Pedialyte, building brand voice and presence across channels, leading creative content development for cross-platform campaigns, influencer programs, case studies, and more.
COPYWRITER, NOVEMBER 2020 – OCTOBER 2021
Copywriting and creative strategy for Constellation Wine and Beer, Kraft Heinz, YMCA and more; building brand voice and presence across channels, developing creative for cross-platform campaigns, case studies, web, new business and more.
ClassPass | New York, NY
COPYWRITER, SEPTEMBER 2019 – OCTOBER 2020
Copywriting for all internal and external B2B and B2C marketing needs, including email, social media, blog, website, in-app and more; developing social and digital creative campaigns from inception to execution.
Weber Shandwick | New York, NY
COPYWRITER, APRIL 2019 – SEPTEMBER 2019
JUNIOR COPYWRITER, JANUARY 2018 – APRIL 2019
ASSOCIATE, JUNE 2017 – JANUARY 2018
JUNIOR ASSOCIATE, JUNE 2016 – JUNE 2017
BRAGGING
SHORTY AWARDS
2019 Finalist | TUMS or Dare
2018 Silver | TUMS: Tummertime
2017 Finalist | TUMS Chewy Bites Launch
PR WEEK US
2018 Excedrin Best in Healthcare
2018 Excedrin Best in Social Media
BARENAKED LADIES MUSIC VIDEO
“Rando”, When You Run Away, 2015
SOUTHWEST HIGH SCHOOL SUPER SUMMER PROGRAM
Lead Fishing Teacher, 2011-2012
HMU
Call me (don’t)
Beep me (janehanneman@gmail.com)
If you wanna reach me (LinkedIn)