mODELO X DAMIAN LILLARD

In support of Modelo’s “Fighting Spirit” creative campaign, we were tasked with creating quick, breakthrough social assets — leveraging existing setups from an upcoming TV shoot. We studied the existing scripts and boards, determining the best moments to capture for social, ultimately creating thumb-stopping assets that leaned into the Fighting Spirit messaging, while leaving space for Dame’s personality to shine through. 

The team was thrilled with the outcome, and I now have a potentially unnecessary amount of niche Dame knowledge. (DID YOU KNOW HE HAS 18 TATTOOS?)

TV

SOCIAL CONTENT

POST COPY: Sinking the half-court shot…earns you the nickname “Logo Lillard”. Show ‘em what you got, @damianlillard.

POST COPY: A lion on and off the court. @damianilliard, show ‘em what you got.

POST COPY: Greatness takes sweat, tears…and the Fighting Spirit. No one knows that better than @damianlillard.

DAME TIME GIFS

BEHIND THE SCENES!

Here’s a real photo of me and my partner, Priyoshi, at the shoot with Dame (left)!