MAKE A RACKET

Kim Crawford, a brand that stands for women’s empowerment, asked us to create a campaign that would make a splash around the U.S. Open. The catch? Minimal budget. And by minimal, we mean like…really minimal.

We knew that, in order to make a splash, we had to go big. So, leaning into Kim’s stance on female empowerment and confidence, we created a bold, culturally-relevant campaign to encourage women to get loud, speak up for what they believe in — and make a racket.

ANTHEM VIDEO

A bold, anthemic hero video served to explain what exactly #MakeARacket means, paving the way for the rest of our creative content.

SOCIAL CONTENT

Social content with bold, eye-catching headlines and visuals linked Kim Crawford’s empowerment messaging with the U.S. Open, empowering women everywhere to make noise — both on and off the court.

Marry Me, Kimmy C

After a year of postponed and canceled weddings, many couples were ready to say “I Do” — with or without a traditional ceremony. So Kim Crawford stepped in, giving two lucky couples the chance to win a trip to NYC to finally tie the knot.

SOCIAL CONTENT

We took to social, teasing out our activation and encouraging couples to apply via our microsite, eventually selecting two lucky couples to marry on-site, in NYC.

DAY-OF CONTENT

On The Big Day, we took care of all the deets — from the flowers to the catering to the officiant (whose name was Kim Crawford!!!), broadcasting highlights of the day on our channels for fans to follow along.