Hershey: leading others program

Hershey came to us with a request to refresh one of their leadership development programs due to low participation. While our Leadership & Development team refreshed the program’s content, we created a new name, logo, look-and-feel, plus creative assets to help build buzz around the program and aid understanding and interest from participants.

Our new logo, model and name for program.

Posters with our new “rainbow road” look and feel.

“Recipe for leadership” digital ebook. Flip between the cards to understand the key ingredients for effective leadership.

Laptop sticker.

Virtual backgrounds for program graduates. Look how happy this guy is to have a background!

Posters at Hershey HQ.

A one-pager takeaway for graduates to easily reference key learnings from the program.