WE SEE YOUR PAIN
Through social listening, Excedrin found that people describe head pain far more vividly than they do other types of body pain. From crashing waves to grinding gears, this campaign brought to life pain descriptors from real headache sufferers, demonstrating the way that Excedrin sees pain — even when no one else does.
Social listening also told us that, while every headache is different, there are some universal triggers that can make just about anybody reach for Excedrin. The lighter-hearted complement to our empathetic visualization creative, we created Limited Edition Excedrin bottles — proving that, not only does Excedrin understand your pain, we know what causes it.
We teased out Limited Editions with clever, eye-catching OOH, and partnered with Queer Eye’s Tan and Antoni, providing them with copy to help promote our campaign on social media.
